The Digital Marketing Hub Gold Accelerator, delivered by Propel Teams, is a brand new programme for ambitious individuals looking to expand their expertise in digital marketing, and create a clear and concise marketing strategy they can put into action in 2023.

The Digital Marketing Hub (DMH) launched the first round of the Gold Accelerator Programme in January 2023, following the application process in late 2022.

So far 42 individuals from the Digital Marketing Hub have gone through a six-week programme of one-hour weekly sessions, hosted virtually through the Digital Marketing Hub. The feedback from participants has proven how successful it has been and the programme has exceeded all expectations. 

Kevin Pratt, the Digital Engagement and Communications Lead from Snowsports England says “You spend 6 weeks making what feel like small incremental changes in your mindset, only then to realise you have actually fundamentally improved so much of your action plan.”

Karen Parker-Geddes Owner of Dance Energy says “The gold programme was an opportunity for me to reflect on and really focus on refining my digital engagement. It takes you through a process of building up your strategy week by week. As well as all the amazing content and access you have to experts, the engagement with other business owners is invaluable, and I have learned a lot both from listening, exploring and taking action.”

“As I expand my dance business this has given me a solid foundation – it’s a fantastic resource for business owners and I would highly recommend attending no matter what stage you are in your business.”

Applications for round two open on the 27th February and applicants have till the 6th March to complete the submission.  From this a further 42 individuals will be selected from the applications to fill the final three cohorts of the 2023 Digital Marketing Hub Gold Accelerator, which will start in early April.

Taking part not only provides a unique opportunity to hear from and speak with experts from Digital Marketing, but also the opportunity to attend a graduation event at the Sheffield Olympic Legacy Park,  where a graduation will take place as well as talks and activities to inspire further leaps in Digital Marketing.

Successful applicants will go through a six-week programme starting in April, whereby they will attend a one-hour session each week.

Over the six-week programme participants will be taken through four key topics:

• Understanding your business, your customers and their persona 

• Identifying and comparing digital marketing channels and opportunities

• Creating social media content for specific channels

• Executing your strategy and measuring success

To apply you must first register for the DMH here: https://digital.cimspa.co.uk/join. Then watch out for your joining email. Once you join the DMH platform, you can apply for the Gold Accelerator Programme, where you can select your preferred start date. Applicants will be informed whether they have been selected or not no later than the 17th March.